Share is more important Lamborghini slow expansionPublished: 23:41:46 June 28,2013 Views: 326
Italian super sports car manufacturer Lamborghini in China's first 19 authorized dealers in June 18 in Changsha, invest 100 million yuan into this new store is also its first in the South region layout dealer.
Since entering the Chinese market since 2005, Lamborghini bon voyage sailing present, China has become the world's second largest market for Lamborghini, sales accounted for 11% of the global total in the ultra-luxury sports car market in China, Lamborghini also accounted for 15% of the market share accounted for only superior to the Lamborghini's performance in other global markets, but its share is twice the world average.
However, Lamborghini does not intend to continue to expand the sales network of the throttle a step in the end. Automobili Lamborghini Asia-Pacific general manager Mate Luo (Christian Mastro said the next few years, Lamborghini in the Chinese market will be maintained at authorized dealers around 20 This means that the future Lamborghini will hold the pace of network expansion.
Market background of this decision is that the ultra-luxury car market in China brakes continues(http://www.best-news.us/). Imports from China Automobile Trading Co. data show that the first quarter of this year, China's ultra-luxury car segment sales of only 915, an down 35.19 percent, since the second half of 2012 continued the ultra-luxury car sales in China decline. Moreover, it will more than 1.7 million yuan luxury cars luxury tax levied once the market rumors come true, but also in the short term so that ultra-luxury cars cool the market.
For this reason, Mate Luo did not this year's market performance Lamborghini higher expectations last year, Lamborghini sold in 2083 worldwide super sports car, an increase of 30%, of which the Asia-Pacific region accounted for 35% of global sales, Lamborghini Greater China region as the world's second largest market, delivered a total of 320 in the Asia Pacific region contributed 44% of sales. 'For this year's sales, I expect almost a year, which is about 300 or so,' Mate Luo told reporters, compared to sales growth, more attention Lamborghini 15% market share in China to maintain, 'Our key objective is to maintain market share, rather than simply sales growth.'
Mate Luo admitted Lamborghini slowed the pace of expansion was also to ensure service quality, strengthen good relations with the Chinese users this end, the Lamborghini was on April 18 in Beijing set up a new customer service center, and introduced a number of Customer Care Program, through experienced customer care staff and services hotline, Lamborghini and its new and old customers the perfect bridge between the erection while Lamborghini dealers will also be on sale, sale and after-sales training to improve dealer professionalism and service skills(Finance News http://www.best-news.us/).
However, faced with the ultra-luxury car segment overall decline and a growing number of competitors join the market share of Lamborghini Battle is not easy. Mention traditional competitors such as Bentley, Ferrari [microblogging] and Rolls Royce and other brands will be more and more deeply layout market, the British luxury sports car manufacturer McLaren and Australian ultra-luxury brands such as Paul Polycarp newcomers also hope to squeeze the Chinese market, and has begun laying channel tier cities in China.
This means that the ultra-luxury car market in China, 'fever' in the background, Lamborghini had to face more competitors, and more intense competition in the market.
It is also taken into account these factors, Lamborghini hopes to satiation Chinese feast of ultra-luxury car market, while constantly looking for a new balance in order to achieve steady development, to avoid possible policy and market risks.
www.best-news.us Best News, Latest News and Current News from best-news.us. Latest Current News: U.S., China, World, Entertainment, Health, Finance, Business, echnology, Travel, Politics, Sports.
- 11:23 August 9,2013Significant shareholders more than half the average daily cash 170 million private equity bearish GEM
- 11:22 August 9,2013Chinese Qin Hair profit warnings expected first half profit fell
- 11:20 August 9,2013Perennial mid earn 28.43% interim dividend of 1 cent
- 11:15 August 9,2013BNP Paribas: mainland inflation lower than expected attention HSI Bull 63021
- 11:14 August 9,2013England Gold: Silver prices jumped the gun l wear resistance extending from April
- International high school teacher: alert students of the six black intermediary fabricate lies
- Domestic tourism e-commerce broken red blue smoke
- Summer Play Creativity: Guangzhou fertile sister to accompany children into the community over the summer!
- "I am a nutritionist" contest HEALTH help professional training
- Dr. invented "artifact" shows you how far away from the bus (Figure)
- How long into the final four? Ding Junhui 40 days before Chinese derby ranking tournament finals
- Hamilton: Racing problems lead to runaway fourth start seriously affect the title race
- Paris Matches Germany bitterly await final reversal Federer Nadal advanced rate
- 2013 Global CEO Development Conference Schedule
- Ministry of Public Security cracked the case of large manufacturing and selling fake drugs seized 16,000 bottles of counterfeit drugs
- Premiership Jingxian super amazing goal 13 seconds break! Or goalkeeper Jin!
- Ding Junhui: Fu brother crushed the teeth also I did not want my advantage
- Super trailer -15:35 live video can be riding on three teams in the relegation Guoan VS
- Shandong Academy of Sciences and checking Bianzhengbiangai promote educational practice to achieve tangible results
- Jinan thermoelectric "Beiqi West Line" Start sending steam heating pipe onlookers along the steaming Do
- Xia Jinming towards two graves stolen goods Minister: Villagers shift guard 7 months
- LELING girl finds were married four years ago Liangshan be asked to do "divorce"
- Yunnan Baoshan Longling occurred 3.0 earthquake focal depth of 10 km
- India's two train crash caused eight deaths
- Mom strong opponents singles guide - Winter Olympics figure skating champions Shen Xue new role
- Vehicles stranded harbor crack problem Haikou intends to implement the four emergency plan
- Three institutions held mid-year report exposure
- Sichuan Arts exam 2014 set in advance, said pressure undergraduate batch of candidates
- Premiership simulate the final standings: Arsenal, Chelsea pressure Manchester City won four iron
- Key special series will enjoy the political benefits
- Wall Enhanced Yield regularly open zhaiji issued from August 8
- Large data or video content producers will decide
- The central parity of RMB against the U.S. dollar rising for four
- Zhu Yawen "ZhenYangMen down" very enjoyable to play Beijing menfolk
- Newsflash: Great Wall Television backdoor listing Jiangsu Hongbao resumption limit